Hiring: Performance
Creative Strategist
We're a performance marketing agency at the forefront of AI-powered advertising. Every month, we produce over 20,000 ad creatives for leading mobile apps and SaaS companies, managing close to $30 million in ad spend.
Pros & cons of working here
By actual team members.
"It's a great place to work, with high work-life balance, and flexibility. As a creative strategist, the role also enables me to keep myself updated with what's happening out in the market (especially related to AI technology) beyond just scripting. It pushes me out of my comfort zone at times pushing me to pick up new (and genuinely cool) skills like quick edits on CapCut."
Vidya Rajendran
Creative Strategist
"It's a perfect place to work if you're creative and enjoy patterns or understanding how things work. It's especially exciting for social media users who love scrolling and often think, "This ad or post could be even better if it were done this way.""
Rishni Maleesha
Creative Strategist
Performance Creative Strategist
LKR 150,000 - 600,000+/month
Job Description (Day-to-Day)
1. Research & Customer Insight
- Deep-Dive Analysis: You will conduct competitor research and consumer analysis to understand exactly who the customer is.
- Psychology & Strategy: You will uncover the "why" behind customer behavior—their pain points, desires, and motivations—and translate that into marketing angles.
2. Creative Concepting & Scripting
- Concept Creation: You will be responsible for generating concepts and variations that grab attention immediately.
- Scriptwriting: You will write the actual ad scripts (hooks, bodies, and CTAs) based on your strategy.
- The "Green Light": You will have ownership of the briefing process and provide the final approval on creatives to ensure they match your vision.
3. Performance Strategy & Iteration
- Feedback Loop: Once ads are live, you will analyze their performance.
- Optimization: You will decide what needs to change. If an ad is working, how do we scale it? If it's not, what variation do we test next? You are in charge of the strategy for the next round of creative.
What We Are Looking For (Requirements)
1. Solid Marketing Knowledge (Essential)
- Educational Background: A degree or qualification in Marketing (or a related field) is essential. You must understand the mechanics of marketing.
2. Strong Copywriting & Communication Skills
- Writing Ability: You must have previous experience in copywriting (social media, ads, emails, etc.). You know how to use words to persuade and sell.
- Clarity: You can articulate complex ideas clearly, both in your ad copy and when briefing the team.
3. Analytical & Detail-Oriented
- Attention to Detail: This role involves reviewing creative work and data patterns; a sharp eye for detail is non-negotiable.
- Data-Driven Mindset: You are comfortable looking at performance results and using that data to make logical decisions for your next creative move.
4. The "Big Plus" (Optional but Highly Valued)
- Performance Marketing Experience: While not mandatory, having a background in Digital Marketing—specifically Performance Marketing—is a massive advantage. If you have experience with paid social (Facebook/TikTok ads) and understand metrics like CTR, CPA, or ROAS, you will be a standout candidate.
Compensation
We know that finding a true "Creative Strategist" in Sri Lanka is rare. Because of this, we have structured our compensation to be flexible based on your actual skill level and experience.
LKR 150,000 - LKR 600,000+ per month
We are putting this range out there to be transparent: 150k is where we get started if you don't have much experience, but we are ready to pay significantly more for the right person. If you have the experience, the portfolio, and the strategic mindset we are looking for, we will match your value.
Let's Connect
Feel free to contact us if you have any questions.
Always happy to help :)
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